Estetika Aktivisme Digital: Konstruksi Budaya Protes Melalui Platform Media Sosial Kontemporer
DOI:
https://doi.org/10.71153/wathan.v3i2.480Keywords:
Aktivisme Digital, Estetika Digital, Budaya Gerakan, Media Sosial, Logika PlatformAbstract
Perkembangan media sosial telah mengubah secara fundamental praktik aktivisme kontemporer, terutama melalui pemanfaatan estetika digital sebagai medium utama ekspresi politik. Aktivisme digital tidak hanya mengandalkan argumen rasional dan struktur organisasi formal, tetapi juga visual, narasi singkat, simbol, dan format kreatif yang menyesuaikan dengan karakteristik platform. Kondisi ini menimbulkan pertanyaan mengenai peran estetika dalam membentuk budaya gerakan serta dinamika relasinya dengan logika algoritmik dan ekonomi platform media sosial. Penelitian ini bertujuan untuk menganalisis estetika aktivisme digital sebagai praktik kultural dan politik dalam konteks media sosial. Penelitian ini menggunakan pendekatan kualitatif dengan jenis penelitian deskriptif-analitis. Data diperoleh melalui studi literatur kritis dan analisis konseptual terhadap kajian mutakhir mengenai aktivisme digital, budaya gerakan (movement culture), dan platformisasi media. Analisis data dilakukan secara tematik dan interpretatif untuk mengidentifikasi pola relasi antara estetika, identitas kolektif, partisipasi, dan struktur platform. Hasil penelitian menunjukkan bahwa estetika aktivisme digital berperan penting dalam konstruksi makna, pembentukan identitas kolektif, serta penguatan partisipasi dan solidaritas di ruang digital. Namun, estetika tersebut juga menghadapi paradoks akibat dominasi logika platform, seperti komodifikasi konten, penyederhanaan pesan politik, serta kerentanan terhadap kontrol algoritmik. Penelitian ini merekomendasikan penggunaan estetika digital yang lebih reflektif dan kritis agar strategi visibilitas tidak mengaburkan tujuan politik dan keberlanjutan gerakan sosial.
Downloads
References
Bennett, W. L., & Segerberg, A. (2018). The Logic Of Connective Action: Digital Media And The Personalization Of Contentious Politics. Journal of Communication, 68(2), 276–292. https://doi.org/10.4337/9781800377585.00030
Boulianne, S. (2019). Revolution In The Making? Social Media Effects Across The Globe. Information, Communication & Society, 22(1), 39-54. https://doi.org/10.1080/1369118X.2017.1353641
Braun, V., & Clarke, V. (2019). Reflecting On Reflexive Thematic Analysis. Qualitative Research in Sport, Exercise and Health, 11(4), 589–597. https://doi.org/10.1080/2159676X.2019.1628806
Burgess, J., & Green, J. (2018). YouTube: Online video and participatory culture (edisi ke-2). Polity Press.
Cabanes, J. V. A., & Cornelio, J. S. (2019). The Rise Of Trolls In The Philippines: Digital Media And The Cultivation Of Populist-Authoritarian Rhetoric. Dalam Routledge Handbook Of Digital Media And Communication (hal. 345-358). Routledge.
Chadwick, A. (2017). The Hybrid Media System: Politics And Power (Edisi Ke-2). Oxford University Press.
Chouliaraki, L. (2013). The Ironic Spectator: Solidarity In The Age Of Post-Humanitarianism. Polity Press.
Cox, L., & Flesher Fominaya, C. (2018). Movement cultures. Dalam D. A. Snow, S. A. Soule, H. Kriesi, & H. J. McCammon (Eds.), The Wiley Blackwell companion to social movements (edisi ke-2, hal. 83-99). Wiley Blackwell.
Cox, L., & Flesher Fominaya, C. (2018). Movement cultures. In D. A. Snow et al. (Eds.), The Wiley Blackwell Companion to Social Movements (2nd ed.). Wiley Blackwell.
Cox, L., & Flesher Fominaya, C. (2018). Movement cultures. In D. A. Snow et al. (Eds.), The Wiley Blackwell Companion to Social Movements (2nd ed.). Wiley Blackwell.
Fiske, J. (1989). Understanding Popular Culture. Routledge.
Flam, H., & King, D. (Eds.). (2021). Emotions And Social Movements. Routledge.
Fraser, N. (1990). Rethinking the public sphere: A contribution to the critique of actually existing democracy. Social Text, (25/26), 56-80.
Gerbaudo, P. (2021). The Great Recoil: Politics After Populism And Pandemic. Verso.
Gillespie, T. (2018). Custodians Of The Internet: Platforms, Content Moderation, And The Hidden Decisions That Shape Social Media. Yale University Press.
Hall, S. (1980). Encoding/decoding. Dalam Culture, media, language: Working papers in cultural studies, 1972-79 (hal. 128-138). Hutchinson.
Hansen, M. B. (2012). Cinema And Experience: Siegfried Kracauer, Walter Benjamin, And Theodor W. Adorno. University of California Press.
Jackson, S. J., & Foucault Welles, B. (2016). Ferguson Is Everywhere: Initiators In Emerging Counterpublic Networks. Information, Communication & Society, 19(3), 397-418. https://doi.org/10.1080/1369118X.2015.1106571
Jackson, S. J., Bailey, M., & Foucault Welles, B. (2020). Hashtagactivism: Networks Of Race And Gender Justice. MIT Press.
Jasper, J. M. (2004). A Strategic Approach To Collective Action: Looking For Agency In Social-Movement Choices. Mobilization: An International Quarterly, 9(1), 1-16.
Jasper, J. M. (2018). The emotions of protest. University of Chicago Press.
Kavada, A. (2020). Collective identity. Dalam The Wiley Blackwell companion to social movements (edisi ke-2, hal. 429-445). Wiley Blackwell.
Klonick, K. (2020). The Facebook Oversight Board: Creating An Independent Institution To Adjudicate Online Free Expression. Yale Law Journal, 129(8), 2418–2490.
Milan, S. (2020). Techno-symbolic agency and the public sphere: Movement cultures in the digital age. In The Routledge Companion to Media and Activism. Routledge.
Milner, R. M. (2016). The world made meme: Public conversations and participatory media. MIT Press.
Morozov, E. (2019). The Net Delusion: The Dark Side Of Internet Freedom. PublicAffairs.
Mortensen, M. (2017). Constructing, confirming, and contesting icons: The Alan Kurdi imagery appropriated by #humanitywashedashore, Ai Weiwei, and Charlie Hebdo. Media, Culture & Society, 39(8), 1142-1161. https://doi.org/10.1177/0163443717725572
Nova, A., & Irma, A. (2025). Media Massa dan Regulasi Penyiran: Studi Kritis atas Peran KPI Aceh dalam menjaga Nilai Lokal dan Syariat Islam. Wathan: Jurnal Ilmu Sosial Dan Humaniora, 2(3), 325–338. https://doi.org/10.71153/wathan.v2i3.337
Papacharissi, Z. (2015). Affective publics: Sentiment, technology, and politics. Oxford University Press.
Pearce, K. E., Kendzior, S., & Ormeno, M. (2020). Networked collective action: A computational analysis of the #MeToo movement. New Media & Society, 22(3), 487–513.
Polletta, F. (2002). Freedom is an endless meeting: Democracy in American social movements. University of Chicago Press.
Polletta, F. (2002). Movement culture, University of Chicago Press.
Rancière, J. (2004). The politics of aesthetics: The distribution of the sensible. Continuum.
Shifman, L. (2014). Memes in digital culture. MIT Press.
Treré, E. (2019). Hybrid Media Activism: Ecologies, Imaginaries, Algorithms. Routledge.
van Dijck, J., Poell, T., & de Waal, M. (2018). The platform society: Public values in a connective world. Oxford University Press.
Vromen, A. (2017). Digital citizenship and political engagement: The challenge from online campaigning and advocacy organisations. Palgrave Macmillan.
Wijaya, M., Pratomo, B., Citta, A. B., & Efendi, S. (2025). Buku Referensi Metodologi Penelitian Kombinasi Pendekatan Kuantitatif, Kualitatif, dan Mixed Methods. PT. Media Penerbit Indonesia.
Yates, L. (2021). Prefigurative Politics And Social Movement Strategy: The Roles Of Prefiguration In The Reproduction, Mobilization, And Coordination Of Movements. Politics, Groups, And Identities, 9(1), 119-134. https://doi.org/10.1177/0032321720936046
Zuboff, S. (2019). The age of surveillance capitalism: The fight for a human future at the new frontier of power. PublicAffairs.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 M. Johaeri Irhas, Mohamad Najih Arnik, Nur Shofia Asyrof, Misbah Bahauddin Faqih, Dika Okta Alief Tiyasari, Tadjoer Ridjal (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
